Here’s a confession, I like to travel at the front of the plane. But guess what, who doesn’t?
We work on getting our points up, we stay on airline routings that are not necessarily optimal, and we do this all so that we can boost our points with one airline. This way we collect millions of points! But then usually we squander them on a $200 Amazon gift card.
As everyone in the points business knows, you never use your points for small dollar items. You use your points to get to the front of the plane on long-haul flights and the airlines know this. The business of flying in business is changing though. A continental business class roundtrip ticket used to cost $2,600. With JetBlue and its Mint service, that price drops by $1,000. Frankly, from a service point of view, JetBlue can easily take on the United’s and American’s of this world. In fact, they have done so successfully that United and American have been dragged screaming into the lower cost option. The problem for these guys is that they have high cost infrastructure and nothing to sell except for creaky old planes and cranky staff. Good luck with that.