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Jeans By any other Name: Nudie

Jeans By any other Name Nudie

So I don’t buy jeans very often, but I landed on some jeans a couple of years ago that actually fit my frame.  Jeans have their brand beat now – the days of just Levi’s and Lees are long gone. Jeans have grown up – they’re not work pants anymore. They’re generation pants – and their price tag has gone up with the buying power of those who like to wear them.  Designer brands have multiplied by the bucket load – bringing in denim from Japan and Italy to further inflate the prices.

So I had landed on a company that I’m embarrassed to say, calls itself “Nudie,” which would indicate jeans as taut and tight as skin itself. So tight in fact, that you would imagine that you weren’t wearing jeans at all, except for a modicum of cover; the skin tight look that frankly belongs with the under 20s.

But these jeans, these Nudies, are a misnomer. There’s nothing skintight about the ones I wear so I unabashedly ordered them online using their normal website. When they arrived they came in a black plastic bag labeled “NUDIE WEBSHOP” and had been sent COD from a Swedish address, looking suspiciously like I had been shopping at an Adult bookstore. That would’ve been fine, but of course I wasn’t the one that received them. I was out of town. And the fact that it was COD required the UPS delivery guy to announce my delivery from NUDIE WEBSHOP to the unsuspecting 20-year old temp receptionist. Then my assistant told her, “Mr. Jones can’t travel without that package.” The receptionist probably wondered what kind of person gets paraphernalia from Nudie Webshop in Sweden. We’re expecting a call from the temp agency any day with a complaint about the strange goings on at our office. So here’s the deal, I’m never going to buy from Nudie again until they change their name and COD policy. COD in this day and age??? Please….