Introduction to Swiss Economy 101

Introduction to Swiss Economy 101

Now that the Swiss Franc is finally unplugged from the Euro and prices have gone up by around 30%, Switzerland has finally come clean and taken over from Norway and Japan as the most expensive cup of coffee in the world. Even more expensive than that is St. Mark’s Square!  It got me to thinking, what is it about this landlocked country that was famous for its neutrality during the war, what is it that makes this place such a success?  Walking through Geneva airport, you are struck by ads for banks, watches and Roger Federer, but what is the economy of Switzerland really all about?

It’s a mélange of laundered money, dry cleaned money, and ill-gotten money in banks protected by mountains (of bureaucracy) and lakes of cash – and lots of fresh air to hide the dubious underbelly. Throw in cheese, tourism, pharmaceuticals, and skiing and you have an ideal setting for The Sound of Music and the perfect setting for my annual ski trip.

Leave a Reply