Hey you Brexiteer Brits, how painful was that decision you all made back in 2016? That promise of independence from those awful Europeans and a restart of those great old days when England ruled the waves. Well, it’s starting to look shaky at the moment.
First of all, if they ran the referendum today, a lot of the people that actually voted without a clue would now reverse their vote and vote to remain. But of course, this puts the current government in a sticky position as they pledge to honor the will of the people during that awful referendum vote. Meanwhile, because of the uncertainty, the effects are starting to play out in the economy.
I was chatting with a leading provider of jobs to the European youth market at the World Travel Market. She reported that applicants from Europeans for jobs in the service industry were 30% down year-on-year and they weren’t being replaced by Brits. These were the Spanish, Italian, French, you name it, all looking for that first year or two in a base industry to perfect their English and have fun in a capital city like London or Manchester. 30% down and where were they going? To other European cities like to Amsterdam, to Dublin, and to Scandinavia. Not to mention, there are about 100,000 jobs that are already projected to leave the financial center as companies begin to develop strategies around Brexit.
At least in American politics, when we have a polarized political situation (as we do now) we can at least count the days down before we go to the voting booth again. Brexit has no statute of limitations, it’s forever….like a cold sore, except we really know what it is, we just don’t like to call it by that name in public. I think one day they might want to put a statue up of David Cameron under the title “The Architect of the Most Devastating Decision that will Linger Forever in the annals of English History.”
Oh well. Abajo y atrás.
With all of this populist talk in the air and Trump grabbing most of the headlines through his really bad behavior, some people may have forgotten that the Prime Minister of England, Theresa May, is firmly committed to pushing the Brexit button next March.
The good news for travelers is that the British pound continues to sink, products that we buy in the UK are as cheap as chips, and sadly for my mum, the average cost of a glass of sangria in Spain just went up by around 20%. But that is not the end of it and lines have to be drawn.
Marmite has been brought into this whole ugly and distasteful mess about Brexit and the pound.
Apparently the makers of Marmite, the mega monopoly, Unilever, have decided to pull back some of the lost profitability of the falling pound and increase the price of our beloved product.
This is causing mainline supermarkets to refuse to stock the beloved brand and deny the right of all English people a taste on toast of their staple diet.
For the American tourists, there is good news of course in all of this. Americans traditionally loathe the taste of Marmite, a black, sticky, glue-like yeast extract that Brits have been brought up on since they discovered what to do with the waste from brewing beer. In Australia they call it Vegemite and it tastes the same.
For most ex-pats, Marmite is headlined with digestive biscuits, custard creams, and oxo cubes as things I dream about when I’m asleep.
It’s the stuff that we were raised on.
Now the beloved brand itself is merely a pawn in the gain of the Brexit politicians who promised a different world but in actual fact delivered a depressed currency, higher prices, more unemployment, and good news, an opportunity for Americans and Europeans to take advantage of a strong dollar and euro.
I was opposed to Brexit but I never thought that they’d touch my Marmite. Those bastards!
Image courtesy of https://twitter.com/mnchstrdesign/status/706414679686561793